Mercedes-Benz BlueEFFICIENCY: Leaf

The eco-sensitive BlueEFFICIENCY B-Class.
One day, nature will return the favour.

Advertising Agency: BBDO, Singapore
Creative Director: Danny Searle
Copywriter: Ravi Eshwar
Art Director: Brad Wilson
Copywriter: Boyd Champness
Retoucher: Marvin Yang
Photographer: Stryke and Eric Ng / Shooting Gallery Asia
Photographer: Andy Wee
Account managers: Edwin Tay, Jin Ooi

4 comments

dadada's picture
dadada
1720 pencils

the concept is good but the idea is twisted in my opinion, because such the idea is represented, the nature the favour in a bad way, it allows you infringe safety rules, it's a bad way to illustrate that one day nature will return you the favour.

Everybody is creative, be yourself.

abake's picture
abake
1272 pencils

I liked Volvo's ad of a few years ago better...

luispiter's picture
luispiter
2756 pencils

good.. nice.. i love it

Claudéïne's picture
Claudéïne
4 pencils

OMG it isn't serious ? why not this one, then (cf. bottom of the page http://blog.claudeine.fr/print/a-fond-a-fond-a-fond/ )

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