Mercedes-Benz: Blemish

Don't make a big fuss about a little blemish on your car.
Go visit Mercedes-Benz SmallRepair.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Heiner Baptist Rogge
Copywriter: Stefan Karl
Illustrator: Heiner Baptist Rogge
Published: July 2011


Boxey's picture
8881 pencils

You say "don't make a big fuss..." and then show people who want to make a big fuss. Next.

dean viii's picture
dean viii
1674 pencils

That's bad thinking. It's showing the people in a fuss, and saying don't be like that. Perfectly makes sense. The real problem is that they're just bad.

Boxey's picture
8881 pencils

I know it makes sense. You missed my point that it's easy and obvious to show people in a fuss and say don't be like that.

Hammad S's picture
Hammad S
490 pencils

What's wrong with that? I think that owners can connect with the feeling/image..
What bugs me is that this doesn't reflect the Mercedes-Benz style. Looks like smthing from a kids cartoon..'s picture
108 pencils

appreciate , this will work for mercedes toys..

Taylormade's picture
408 pencils

Completely off brand voice. Would do more bad than good for the brand.

I'd also be surprised if that logo treatment weren't against brand guidelines.

If this is a student ad, it should be labelled accordingly.

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