Mercedes-Benz: Attention Assist

Mercedes-Benz Attention Assist. Keeps you awake.

Advertising Agency: Proximity BBDO, Amsterdam, The Netherlands
Creatives: Tim Visser, Thomas Overweg
Photographer: Manja Stroomer
Account Service: Mira Overhage
Published: September 2011

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7 comments

Lawson Hembree's picture
Lawson Hembree
456 pencils

Simple graphic that effectively communicates the message and benefits. Well done.

I wish my car had this...

AdBuzzer's picture
AdBuzzer
1168 pencils

It's nice and simple, but it would be even better if the copywriter cared to write just two sentences about this Attention Assist feature to convince me that it's not yet another marketing bullshit.

Tio Patinhas's picture
Tio Patinhas
98 pencils

The layout looks very amateur or it is a very old ad (like 80ish).

Ad or die.

le roi's picture
le roi
128 pencils

No please, another road sign? Basic.

mitali prasad's picture
mitali prasad
408 pencils

not bad.....! like it...!

Milan Solanki's picture
Milan Solanki
986 pencils

nice idea, though a little bit of more light would have worked well to convince clearly

Asifur Rahman Khan's picture
Asifur Rahman Khan
28 pencils

Even describing the ad as being basic is an understatement.

Copy Group Head | Unitrend Limited [Affiliated with McCann WorldGroup]

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