Mercedes-Benz AMG: Silverstone

The new SLS AMG Coupe Electric Drive.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director / Copywriter: Felix Fenz
Art Director: Michael Hess
Published: January 2014

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6 comments

kleenex's picture
kleenex
29411 pencils

They have a concept, but a poor one.

Marcao's picture
Marcao
2382 pencils

Agreed. It conveys neither speed nor fuel efficiency, or anything that would make me buy the car. All I see is a bad visual pun. I usually like Mercedes ads but this is a bit of a letdown.

morse's picture
morse
15972 pencils

Visually very nice. Connects racing, electricity and Mercedes.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

brymiguel's picture
brymiguel
57 pencils

Smart concept. Electric car built for the track. Good work.

Fre1He1T's picture
Fre1He1T
451 pencils

built for one lap?!

historica's picture
historica
108 pencils

wah...

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