Mercedes-Benz AMG: Nuerburgring

The new SLS AMG Coupe Electric Drive.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director / Copywriter: Felix Fenz
Art Director: Michael Hess
Published: January 2014


MoodyMudi's picture
62 pencils

Simply creative campaign; it tells it all "circuit drive". It's electric!!!


Shraddha_pawar's picture
664 pencils

For me, It Took a while to understand the concept. It's pretty brilliant ! :)


historica's picture
110 pencils


Austin Video Production's picture
Austin Video Pr...
943 pencils

Interesting concept, but it took a second to sink in.

NY Belfry's picture
NY Belfry
1045 pencils

If I'm not mistaken, this is the Nurburgring Nordschleife track.

But that information I feel like contrasts with its primary audience because that's information for the car enthusiast. I know those people are going to want to drive electric vehicles last. A Bugatti certainly doesn't dart 200 mph on an eco-friendly electric battery.

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