Mercedes-Benz: Air

Advertising Agency: Jung von Matt / Neckar, Stuttgart, Germany
Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Art Director: Ricardo Distefano
Graphic Design: Gun Kanjanapokin
Copywriter: Henning Mueller-Dannhausen
Account Services: Christian Hupertz, Christoph Neuhaus
Published: May 2008

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15 comments

SeanMartin's picture
SeanMartin

Just the fact that this thing accuses me of "playing copycat" when I want to look at the larger version is enough to give the whole campaign a bye. As in, bye-bye.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

ivan's picture
ivan

I agree. I think on click it should not display it, just on drag.

Ivan Raszl, admin of AotW

Hannes's picture
Hannes

Great work, Jung von Matt/Neckar.. keep up the great headlines..

corre's picture
corre
196 pencils

translation of the headline, anyone...?

salamandos's picture
salamandos
1947 pencils

Air resistance is futile.

SeanMartin's picture
SeanMartin

JvM would tell you, but then they'd have to kill you.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Based on the other headlines in this campaign I don't think many people will be seeing the hidden message.

peak900's picture
peak900
211 pencils

I just wonder - one campaign, three copywriters. how luxury.

Guest's picture
Guest

Thats only one name, dipshit

Guest commentor's picture
Guest commentor

This works sucks.

miko1aj's picture
miko1aj
3098 pencils

What an excellent photography. Really.

Guest commenter's picture
Guest commenter

this was actually a sixt copy...bad

Guest commenter's picture
Guest commenter

bad I love the work from springer&jacoboy I miss this!!!

Wordnerd's picture
Wordnerd
6662 pencils

seems the new design killed the actual idea here. the copycat-stuff isn't working anymore

she_kai's picture
she_kai
221 pencils

the 1st stair,you know too much to survive

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