Mercedes-Benz: Air

Advertising Agency: Jung von Matt / Neckar, Stuttgart, Germany
Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Art Director: Ricardo Distefano
Graphic Design: Gun Kanjanapokin
Copywriter: Henning Mueller-Dannhausen
Account Services: Christian Hupertz, Christoph Neuhaus
Published: May 2008

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SeanMartin's picture

Just the fact that this thing accuses me of "playing copycat" when I want to look at the larger version is enough to give the whole campaign a bye. As in, bye-bye.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

ivan's picture

I agree. I think on click it should not display it, just on drag.

Ivan Raszl, admin of AotW

Hannes's picture

Great work, Jung von Matt/Neckar.. keep up the great headlines..

corre's picture
196 pencils

translation of the headline, anyone...?

salamandos's picture
1947 pencils

Air resistance is futile.

SeanMartin's picture

JvM would tell you, but then they'd have to kill you.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Based on the other headlines in this campaign I don't think many people will be seeing the hidden message.

peak900's picture
211 pencils

I just wonder - one campaign, three copywriters. how luxury.

Guest's picture

Thats only one name, dipshit

Guest commentor's picture
Guest commentor

This works sucks.

miko1aj's picture
3098 pencils

What an excellent photography. Really.

Guest commenter's picture
Guest commenter

this was actually a sixt copy...bad

Guest commenter's picture
Guest commenter

bad I love the work from springer&jacoboy I miss this!!!

Wordnerd's picture
6662 pencils

seems the new design killed the actual idea here. the copycat-stuff isn't working anymore

she_kai's picture
221 pencils

the 1st stair,you know too much to survive

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