Mercedes-Benz: Air
Advertising Agency: Jung von Matt / Neckar, Stuttgart, Germany
Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Art Director: Ricardo Distefano
Graphic Design: Gun Kanjanapokin
Copywriter: Henning Mueller-Dannhausen
Account Services: Christian Hupertz, Christoph Neuhaus
Published: May 2008


15 Comments
Just the fact that this thing accuses me of "playing copycat" when I want to look at the larger version is enough to give the whole campaign a bye. As in, bye-bye.
--------------------------
Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
I agree. I think on click it should not display it, just on drag.
Great work, Jung von Matt/Neckar.. keep up the great headlines..
translation of the headline, anyone...?
http://japanismo.wordpress.com/
Air resistance is futile.
JvM would tell you, but then they'd have to kill you.
--------------------------
Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Based on the other headlines in this campaign I don't think many people will be seeing the hidden message.
I just wonder - one campaign, three copywriters. how luxury.
Thats only one name, dipshit
This works sucks.
What an excellent photography. Really.
http://www.mixcloud.com/miko1aj/
this was actually a sixt copy...bad
bad I love the work from springer&jacoboy I miss this!!!
seems the new design killed the actual idea here. the copycat-stuff isn't working anymore
the 1st stair,you know too much to survive