Mercedes-Benz: 125 years of innovation, Airbag

Airbag.
We celebrate 125 years of innovation.
Mercedes-Benz. The best or nothing.

Advertising Agency: Jung von Matt/Donau, Germany
Creative Directors: Andreas Putz, Georg Feichtinger
Art Director: Stefan Mayer
Copywriter: Christian Suntinger
Published: March 2011

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4 comments

AKesseli's picture
AKesseli
210 pencils

Could've been any word in the whole wide world, and you chose 'airbag.'

Kriativity's picture
Kriativity
418 pencils

Seriously!

cracker66's picture
cracker66
163 pencils

bad.

ace85le's picture
ace85le
3939 pencils

Mercedes has some nice ads and some terrible ads. This campaign, well, is sadly the later.

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