Mercedes: Wiebke

Shorten your reaction time. Break Assist PLUS.

Advertising Agency: Jung Von Matt / Limmat, Switzerland
Executive Creative Director: Alexander Jaggy
Creative Directors: Fernando Perez, Livio Dainese
Account Manager: Urte Krause
Account Supervisor: Thomas Hinderling
Art Buyers: Ilonka Galliard, Deborah Herzig
Photographer: Hannes Kutzler

June 2011


Ron Burgundy's picture
Ron Burgundy
1634 pencils

too silly for Merc.. tried to dress it up with identifying the target, but not doing it for me. but at the same time you could use this for a non luxury brand...and I have to admit...I direction is good, doesn't fit the brand..nice work though

atb2005's picture
13561 pencils


Tommy G.'s picture
Tommy G.
897 pencils

I think it's appropriate for Mercedes. These 3 ads look classic, chic and gorgeous. Totally in line with their marketing objectives. The chosen palette is subtle and the background is clean.
This ad is far from being avant-gardiste and it's important to understood that this campaign concerns their last innovation, they're not exposing their new cars.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

exactly why I chose the screen name I have, I can see through the glass your looking through, its all in particular taste...this "avant guard" isnt the view I would go...i mean there is a plethora ( srry had to use it ) off visual references that could translate faster reaction between intelligence and action that would be beautiful without that "Ballzack/In living Color's Head Detective visual..but hey to each his own.. regardless..nothing but love for ya tommy :-]

For those anchored to a different generation:


Head Detective:

thedesignaddict's picture
5403 pencils

I like the simplicity of the creative solution. However, I worked on Mercedes for years and this seems way off target for their brand.

I wish the idea was done for VW or Honda.

AdBuzzer's picture
1168 pencils

Let's hope they have at least picked really expensive shoes for this campaign

slimmy's picture
51 pencils

Nice and simple.

ace85le's picture
3939 pencils

Somehow this is very very awkward.


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kleenex's picture
41162 pencils

I agree...

Billoughsby's picture
5144 pencils

Maybe it needs coordinated release of a series of bobble heads to redeem it. Maybe not.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Glut's picture
3937 pencils

works for me

abdeLooK's picture
252 pencils

so creepy.. brrr..

LittleJoe's picture
345 pencils


LittleJoe's picture
345 pencils

Or the Super Mario Boot...

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