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Wiebke

Agency Network: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by Jung von Matt, Switzerland for Mercedes, within the category: Automotive.

Shorten your reaction time. Break Assist PLUS.

Advertising Agency: Jung Von Matt / Limmat, Switzerland
Executive Creative Director: Alexander Jaggy
Creative Directors: Fernando Perez, Livio Dainese
Account Manager: Urte Krause
Account Supervisor: Thomas Hinderling
Art Buyers: Ilonka Galliard, Deborah Herzig
Photographer: Hannes Kutzler

Comments (14)

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Highest Rated

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like the simplicity of the creative solution. However, I worked on Mercedes for years and this seems way off target for their brand.

I wish the idea was done for VW or Honda.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

too silly for Merc.. tried to dress it up with identifying the target, but not doing it for me. but at the same time you could use this for a non luxury brand...and I have to admit...I laughed...art direction is good, doesn't fit the brand..nice work though

atb2005's picture
atb2005
Activity Score 13557

+1

Tommy G.'s picture
Tommy G.
Activity Score 897

I think it's appropriate for Mercedes. These 3 ads look classic, chic and gorgeous. Totally in line with their marketing objectives. The chosen palette is subtle and the background is clean.
This ad is far from being avant-gardiste and it's important to understood that this campaign concerns their last innovation, they're not exposing their new cars.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

exactly why I chose the screen name I have, I can see through the glass your looking through, its all in particular taste...this "avant guard" isnt the view I would go...i mean there is a plethora ( srry had to use it ) off visual references that could translate faster reaction between intelligence and action that would be beautiful without that "Ballzack/In living Color's Head Detective visual..but hey to each his own.. regardless..nothing but love for ya tommy :-]

For those anchored to a different generation:

Ballzack:
http://youtu.be/F38WmjxnvMk

Head Detective:
http://www.youtube.com/watch?v=x3MHlF_HwZQ

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like the simplicity of the creative solution. However, I worked on Mercedes for years and this seems way off target for their brand.

I wish the idea was done for VW or Honda.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

Let's hope they have at least picked really expensive shoes for this campaign

slimmy's picture
slimmy
Activity Score 51

Nice and simple.

ace85le's picture
ace85le
Activity Score 3935

Somehow this is very very awkward.

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kleenex's picture
kleenex
Activity Score 49612

I agree...

Billoughsby's picture
Billoughsby
Activity Score 5144

Maybe it needs coordinated release of a series of bobble heads to redeem it. Maybe not.

That's it.

Glut's picture
Glut
Activity Score 3935

works for me

abdeLooK's picture
abdeLooK
Activity Score 250

so creepy.. brrr..

LittleJoe's picture
LittleJoe
Activity Score 345

Cernobyl

LittleJoe's picture
LittleJoe
Activity Score 345

Or the Super Mario Boot...

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