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Published/Aired: 
July 2011
Description: 

Photographer: Maground.com / Gozooma.de

Individual power distribution for each wheel.
The Vito. Now with four-wheet-drive 4x4 and Electronic Traction System 4ETS.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Robert Krause, David Fischer, Philipp Woehler
Art Director: Melanie Specht
Copywriter: Stefan Sohlau
Account Manager: Anna Gabriel
Account Supervisor: Stefanie Wurst
Art Buying: Kirsten Rendtel
Postproduction: Appel Grafik

Comments (14)

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Highest Rated

alaaelalfi's picture
alaaelalfi
Activity Score 40

Well ... For Mercedes brand ok ... But as a car ad .. I agree with taylormade .. This ad target the award not the customers

Taylormade's picture
Taylormade
Activity Score 408

Nice one. Very clever.

I've never been able to sell through a car ad with no car in it though. I don't know how so many ads that end up in award annuals manage to do it. Such a mysterious phenomenon.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19375

Awesomeness

ace85le's picture
ace85le
Activity Score 3935

Agree with Taylormade. This is a typical case of targeting not the TA but the award judges. Sad.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

beautiful,

idea & execution is too good..

i have something to add. in the above conversation, ad must make an impression in mind, by touching the heart. I mean it must have the quality to make the viewer think. Here creativity plays its role. role.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Shehzadhere's picture
Shehzadhere
Activity Score 50

Good insight

pierrelastname's picture
pierrelastname
Activity Score 2869

Fantastic!

art_fan_bkk's picture
art_fan_bkk
Activity Score 3
dean viii's picture
dean viii
Activity Score 1686

sorry, not the same idea. close, but not the same.

dean viii's picture
dean viii
Activity Score 1686

nice.

Billoughsby's picture
Billoughsby
Activity Score 5142

A wise and funny statement from taylormade. I think the phenom is a flexing of the anti-product shot mentality. That's all. When anyone can get away from it, all of us treasure it.

That's it.

CommandZ's picture
CommandZ
Activity Score 2498

I agree with Taylormade as well. Especially to do the anti-product shot with this brand. Well done.

toshmr's picture
toshmr
Activity Score 129

Smart

Hydrogen's picture
Hydrogen
Activity Score 86

good

hydrogen

alaaelalfi's picture
alaaelalfi
Activity Score 40

Well ... For Mercedes brand ok ... But as a car ad .. I agree with taylormade .. This ad target the award not the customers

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