Thrilling Trips, 3

September 2010
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Advertising Agency: Jung von Matt Matt/Alster, Germany
Chief Creative Officer: Armin Jochum
Creative Director: Christian Fritsche
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
Scriptwriter: Georg Baur, Torben Otten
Agency Producer: Marcus Loick
Account Supervisor: Sonja Stockmann
Account Manager: Nils Heimes, Sophie Lewens

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desailly's picture
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I was just scrolling through and got more than a little excited to see a long copy ad. I miss them: despite what some people think, there are plenty of folk out there who are happy to read long copy. I'm one of them.

But this one leaves me a little confused. I don't understand why it's in English, for a start, but I guess that doesn't really matter. The point is that it takes you on a reasonably long journey for an incredibly weak punchline. There's a little whiff of Bobby Ewing in here. If you carry someone off under false pretences, you'd better seriously entertain them on the way and finish in spectacular fashion. And - sorry - I don't feel paid off. I feel ripped off.