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Talk

Published/Aired: 
March 2008
Description: 

Men talk about women, sports and cars. Women talk about men inside sports cars.

Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro

Comments (18)

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Highest Rated

meripeich's picture
meripeich
Activity Score 22

girls don't care about the car.. hey guys you will keep thinking the same and having same results. angela ribeiro.. what happens in Brazil with you girls??
anyway... could a girl by this car or they ask you to be a man? or could a man that doesn't talk about women, sports or cars buy it?

jazarah's picture
jazarah
Activity Score 1262

haha nice :)

Lip's picture
Lip
Activity Score 234

good!

Pedro Paes
www.labomboneracriativa.blogspot.com |Especial Cannes Lions

Axxl's picture
Axxl
Activity Score 208

Christiano Cangucu, what exactly was your job? The artdirection is by Jung von Matt/Alster. Photographer Uwe Duettmann...

miko1aj's picture
miko1aj
Activity Score 3086

really? Think they had to put someone in the blank field. Or maybe he invented the idea for slogan. You never know.

salamandos's picture
salamandos
Activity Score 1947

Like someone gives a shit about the art direction.
Someone had to insert the copy, right?

Killer Kowalski's picture
Killer Kowalski
Activity Score 394
krautland's picture
krautland
Activity Score 3216

I once read that people don't actually admire drivers but solely the cars. translation: that girl staring at you driving a ferrari doesn't care about the person inside.

it's also a bland concept we've seen played out to oblivion.

Crisp One's picture
Crisp One
Activity Score 2005

Drive your penis! Buy a Mercedes!

nile's picture
nile
Activity Score 14

GOOD

creativearmy's picture
creativearmy
Activity Score 24

nice

aadi's picture
aadi
Activity Score 230

Nice one!!

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

I love the copy! Good work.

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Mr.Abc's picture
Mr.Abc
Activity Score 50

... a very boring one.

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Ah! Reminds me of good advertising...
Also, perhaps "in sports cars" would've sufficed.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Quink's picture
Quink
Activity Score 234

sexist. boring.

raverus's picture
raverus
Activity Score 1476

hehe

copydriven's picture
copydriven
Activity Score 11

Awesome! Awesome! Awesome! Great copy, well thought of! I love it.

meripeich's picture
meripeich
Activity Score 22

girls don't care about the car.. hey guys you will keep thinking the same and having same results. angela ribeiro.. what happens in Brazil with you girls??
anyway... could a girl by this car or they ask you to be a man? or could a man that doesn't talk about women, sports or cars buy it?

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