Mercedes: Straight

The shortest way between C and A isn't a straight line.

Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director / Illustrator: Cristiano Canguçu
Copywriters: Guto Araki, Angela Ribeiro

March 2008


askon's picture
433 pencils

It's a curved line!!!

Good one!!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Lip's picture
234 pencils

it´s autocad?

Pedro Paes | Especial Cannes Lions

krautland's picture
3216 pencils

not true. the shortest way would be a straight line.

lame ad.

nice gaijin's picture
nice gaijin
815 pencils

Wow, this has to be the most boring Brazilian ad I've seen. Fail.

reactor's picture
294 pencils

The headline and the visual are more of a 'corporate image builder' of Mercedez. One can assume that there is no room for shortcuts in the company's corporate philosophy. The problem starts here- they are also trying to sell the 'New C63 AMG under the same umbrella. That does not jive with the headline and the visual. And the ad hasn't attempted to use the corporate philosophy in introducing the new C63.The ad is incomplete.


Adaddicted's picture
3435 pencils

Do they still need an ad like this?
Shattered details on every corner!
Would have been a much cleaner layout!!


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