Agency Network: 
May 2011

Print advertisment created by Grey, Brazil for Mercedes, within the category: Automotive.

If you want more space. Sprinter Cargo.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Manipula

Comments (9)

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Highest Rated

quantup's picture
Activity Score 14

so abstract. maybe over-thinking

MaximeGK's picture
Activity Score 78

Doesn't seem like anything incredible. I like that there is a lot of space and that it brings curiosity to the print. I'm assuming that if you have a car you can get there and have the space to bring the fooztable there. I wouldn't give it a10 without explanation like the first reviewer did.

Church Money's picture
Church Money
Activity Score 76

I get that it's difficult to do something interesting and fun when you're advertising a cargo van, but please at least TRY to advertise to your target market, which isn't anybody shown in the 3 ads. These vans are for businesses who need to transport goods safely and efficiently - I get nothing like that from these ads.

ace85le's picture
Activity Score 3935

I didn't know that. If that's true you're right. It seems the ads target more families and business men.


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pierrelastname's picture
Activity Score 2869

sad ad!

Manoma's picture
Activity Score 1108

Same problem here :
If they choose to play on the babyfoot table, rather than on the ground,
it's certainly because, In mercedes, all is better.

We can imagine, comfort, efficiency etc...

So the first sense of the ads, is inverted,
in my opinion

So : nice but wrong...

kleenex's picture
Activity Score 49606


Ed Rapport's picture
Ed Rapport
Activity Score 724

Ok I finally get it.. Not entirely the most creative way to exaggerate space. Looks like they (Mercedes Benz) has a really boring unimaginative marketing executive selling their Benzo's. Think I'll spend my hard earned dollars on a BMW instead.

quantup's picture
Activity Score 14

so abstract. maybe over-thinking

phillsucks's picture
Activity Score 131

Forever alone