Mercedes: Scratch

Don't make a big fuss about a minor scratch on your car.
Go visit Mercedes-Benz SmallRepair.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Heiner Baptist Rogge
Copywriter: Stefan Karl
Illustrator: Heiner Baptist Rogge

Published: 
July 2011

17 comments

atb2005's picture
atb2005
13561 pencils

Scam. There is NO way Mercedes would sign off on this.

Shawali's picture
Shawali
8440 pencils

The banners for some crappy browser games on this site look like Cannes winners compared to this lame attempt at an ad campaign.

I agree with atb, I can't believe Mercedes gave this a go.

Ivan, maybe you should take it off, it's embarrassing enough for everybody...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ace85le's picture
ace85le
3939 pencils

Student work.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Roger Keynes's picture
Roger Keynes
5498 pencils

Icht bein dodgy ;)

The Jobless Writer
Will Think for Salary

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Mercedes could have done better.

Billoughsby's picture
Billoughsby
5144 pencils

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sush's picture
sush
564 pencils

i lik the freshness

sue

Shawali's picture
Shawali
8440 pencils

You're kidding, right?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

imagineit's picture
imagineit
550 pencils

These are shocking! I am embarrassed for Mercedes!

Lazarus's picture
Lazarus
1536 pencils

The kind of stuff that shows up on here never ceases to amaze me.

Glut's picture
Glut
3937 pencils

student work

kleenex's picture
kleenex
40630 pencils

bad ads....

Taylormade's picture
Taylormade
408 pencils

The kerning looks ok.

(Just thought I would try to find something nice to say.)

andylefty's picture
andylefty
4535 pencils

Odd.

dbor's picture
dbor
1455 pencils

Too much expressive.

Nike Diesel's picture
Nike Diesel
13431 pencils

wtf? this gotta be fake!? For Merc???

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