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Scratch

Agency: 
Published/Aired: 
July 2011
10237
Description: 

Print advertisment created by Shanghai, Germany for Mercedes, within the category: Automotive.

Don't make a big fuss about a minor scratch on your car.
Go visit Mercedes-Benz SmallRepair.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Heiner Baptist Rogge
Copywriter: Stefan Karl
Illustrator: Heiner Baptist Rogge

Comments (17)

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atb2005's picture
atb2005
Activity Score 13557

Scam. There is NO way Mercedes would sign off on this.

Shawali's picture
Shawali
Activity Score 8442

The banners for some crappy browser games on this site look like Cannes winners compared to this lame attempt at an ad campaign.

I agree with atb, I can't believe Mercedes gave this a go.

Ivan, maybe you should take it off, it's embarrassing enough for everybody...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ace85le's picture
ace85le
Activity Score 3935

Student work.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Icht bein dodgy ;)

The Jobless Writer
Will Think for Salary

k.app.ad's picture
k.app.ad
Activity Score 108

Awesome ad.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Mercedes could have done better.

sush's picture
sush
Activity Score 566

i lik the freshness

sue

Shawali's picture
Shawali
Activity Score 8442

You're kidding, right?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

imagineit's picture
imagineit
Activity Score 550

These are shocking! I am embarrassed for Mercedes!

Lazarus's picture
Lazarus
Activity Score 1536

The kind of stuff that shows up on here never ceases to amaze me.

Glut's picture
Glut
Activity Score 3935

student work

kleenex's picture
kleenex
Activity Score 48467

bad ads....

Taylormade's picture
Taylormade
Activity Score 408

The kerning looks ok.

(Just thought I would try to find something nice to say.)

andylefty's picture
andylefty
Activity Score 4535

Odd.

dbor's picture
dbor
Activity Score 1455

Too much expressive.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

wtf? this gotta be fake!? For Merc???

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