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Agency: 
Published/Aired: 
May 2011
Description: 

If you want more space. Sprinter Cargo.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Manipula

Comments (5)

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Highest Rated

Ed Rapport's picture
Ed Rapport
Activity Score 724

I don't get it? Where is the creative part supposed to be?

abdeLooK's picture
abdeLooK
Activity Score 250

it feels more lonelyness than space..

ace85le's picture
ace85le
Activity Score 3935

This is just exaggeration humor. Doesnt really work here. A bit far fetched I think.

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Manoma's picture
Manoma
Activity Score 1108

Here it's the same problem :
The first idea, (when you see it's a mercedes ADS, it's that the man running can have made the choice to run here),
because it's better and more comfortable and efficicent than on the real ground...

That's would be more in the style from Mercedes,
so i understand this way in first, and not the inverse.

So it's wrong in my opinion...

kuzni's picture
kuzni
Activity Score 25

I think I'll stick to my Audi...

Ed Rapport's picture
Ed Rapport
Activity Score 724

I don't get it? Where is the creative part supposed to be?

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