Mercedes: Pier

If you want more space. Sprinter Cargo.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Manipula

May 2011


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

As usual, the art is lovely, from Brazil. But the message? I think the link between visual and the Mercedes Sprinter Cargo is a bit tooo big.

ace85le's picture
3939 pencils

Yes it's a bit far fetched. It's good to think out of the box but there should always be a bigger box you should never cross. This one is on the verge of losing its audience.


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Manoma's picture
1108 pencils

No easy to understand :
in first i believed that they were better in the "comfortable swimming pool" :
Like if to be in a Mercedes was for them, better than to swim in the see...

Sorry, but it can be understood in this way...
i needed to see others ads to understand.
Nice but wrong i think....

Ron Burgundy's picture
Ron Burgundy
1634 pencils

is this supposed to be the Grille?

Hahalexander's picture
140 pencils

love the art but I don't get the concept

Wordnerd's picture
6692 pencils

ouch thats bad

Phillhb's picture
180 pencils

Errrrrrrrrrrrmmmmmmmmmmmmmmmmmmmm ok so if they need more space they get into the sea, so im guessing this is meant to be ironic? I really do not get this advert. Mercedes owners generally don't have time to concentrate on anything other than their stocks and shares, this would get lost lol

Ed Rapport's picture
Ed Rapport
724 pencils

I still don't get it.. Really, where is the fun creative part at because I really don't see it. It's a beautiful pic I must say.

bathsheba's picture
220 pencils

Ed. The concept from my understanding is people doing things where there's not much space. Someone in a mini paddling pool, or a team playing foosball etc... but around them is a huge expanse of a similar thing (a sea... a soccer field). It took me a good look at the soccer one to make sense of the others in all honesty so unsure how clever a consumer will be in interpreting the same.

bathsheba's picture
220 pencils

Awesome art, but I can take or leave the concept. The birds eye view is what makes it amazing but also at the same time really hides the idea.

Glut's picture
3937 pencils


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