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Penguin

Agency: 
Published/Aired: 
August 2008
Description: 

Print advertisment created by Black Khaki, South Africa for Mercedes, within the category: Automotive.

You can never feel too secure.

Advertising Agency: Black Khaki Advertising, Johannesburg, South Africa
Creative Director: Trevor Delaney
Copywriter: Des Williams
Photographer: Mike Pawley
Typographer: Raymond de Beer
Client Managers: Nick Olivier, Anli Bosman

Comments (9)

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Highest Rated

Wordnerd's picture
Wordnerd
Activity Score 6692

this is an awful idea and it's badly photoshopped. and the tone is all wrong - this doesn't fit meredes at all

luisrivera11's picture
luisrivera11
Activity Score 469

nice

EGGO's picture
EGGO
Activity Score 354

Don't penguins know how to swim?

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You have to hate advertising in order to truly love it.

Bogeyman's picture
Bogeyman
Activity Score 80

Yes, and that's where the joke lies. That's why the tagline is "You can never be too secure." Even if the Vito does what it's designed to do and does it exceptionally well, there's no telling when something might go wrong at any time during the vehicle's lifespan.

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

picopalqlea's picture
picopalqlea
Activity Score 999

awful, not for mercedes.

nicoB's picture
nicoB
Activity Score 129

woah this is bad. Mercedes accepted this?

CGilb09's picture
CGilb09
Activity Score 572

Way too borrowed interest. If I was just flipping through a magazine, I'd think it was an ad for zoo babies or something.

Tweet tweet: @ThisAbility

Shaka_Zulu's picture
Shaka_Zulu
Activity Score 116

The car is known to be safe... but now even safer - the maintenance plan gives an unshakeable sense of security. Personally, i like these...

Now... inspire me!

eileensiow's picture
eileensiow
Activity Score 12

dont like the ad

Wordnerd's picture
Wordnerd
Activity Score 6692

this is an awful idea and it's badly photoshopped. and the tone is all wrong - this doesn't fit meredes at all

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