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Nuerburgring

Agency: 
Published/Aired: 
January 2014
Description: 

The new SLS AMG Coupe Electric Drive.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director / Copywriter: Felix Fenz
Art Director: Michael Hess

Comments (5)

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Highest Rated

NY Belfry's picture
NY Belfry
Activity Score 1045

If I'm not mistaken, this is the Nurburgring Nordschleife track.

But that information I feel like contrasts with its primary audience because that's information for the car enthusiast. I know those people are going to want to drive electric vehicles last. A Bugatti certainly doesn't dart 200 mph on an eco-friendly electric battery.

MoodyMudi's picture
MoodyMudi
Activity Score 66

Simply creative campaign; it tells it all "circuit drive". It's electric!!!

3M

Shraddha_pawar's picture
Shraddha_pawar
Activity Score 738

For me, It Took a while to understand the concept. It's pretty brilliant ! :)

Shraddha

historica's picture
historica
Activity Score 110

wah...

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

Interesting concept, but it took a second to sink in.

NY Belfry's picture
NY Belfry
Activity Score 1045

If I'm not mistaken, this is the Nurburgring Nordschleife track.

But that information I feel like contrasts with its primary audience because that's information for the car enthusiast. I know those people are going to want to drive electric vehicles last. A Bugatti certainly doesn't dart 200 mph on an eco-friendly electric battery.

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