Mercedes Night View Assist: Deer

Spots the danger before you do.
The Night View Assist by Mercedes-Benz.

Advertising Agency: BBDO, Düsseldorf, Germany / Mark BBDO, Prague, Czech Republic
Chief Creative Officers: David Mously, Jan Harbeck, Wolfgang Schneider
Copywriter: David Missing
Art Director: Daniel Haschtmann
Photographer: Jan Van Endert
Typographer: Daniel Haschtmann
Art Buyer: Lynn Sutliff
Chief Executive Officer: Dirk Spakowski
Group Account Director: Sebastian Schlosser
Account Supervisor: Jan Bubeník
Post Production: Sevengreen Picture Works

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13 comments

mercedes's picture
mercedes
179 pencils

This piece alone doesn't work. You don't see such lighting in a jungle. And you don't generally spot a deer inside the city, isn't it.

But the overall campaign thought is brilliant.

Nike Diesel's picture
Nike Diesel
13339 pencils

Could be close to a tavern next to a gas station, on the countryside.

alausa's picture
alausa
1414 pencils

A well deserved gold.

alausa's picture
alausa
1414 pencils

A well deserved gold.

somecopywriter's picture
somecopywriter
1091 pencils

Great stuff. This is a feature I would actually want on a car. Well dramatised benefit.

MinistryFilm's picture
MinistryFilm
406 pencils

very very beautiful ads

CommandZ's picture
CommandZ
2472 pencils

The "Breathalyzer ignition system" is on next years model upgrade. ;-)

kleenex's picture
kleenex
25612 pencils

Yes you do.

salil.sharma's picture
salil.sharma
2278 pencils

awesome campaign
its looking so good

the_lizard_king's picture
the_lizard_king
1259 pencils

I really don't think a four five ad campaign based on bokeh lighting is really an attention grabber for me!

And then GOD said...
Let there be creativity!!!

andylefty's picture
andylefty
4533 pencils

Got a point there.

zerocool's picture
zerocool
455 pencils

done.

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