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Agency: 
Published/Aired: 
September 2011
12771
Description: 

Print advertisment created by Jung von Matt, Austria for Mercedes, within the category: Automotive.

Find the right direction - always. With the navigation system COMAND APS. The best or nothing.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger
Art Directors: Stefan Mayer, Georg Feichtinger
Copywriter: Christian Suntinger
Illustrator: Christoph Meissner
Photographer: Christoph Meissner
Graphic Designers: Katharina Kolar, Stefan Mayer

Comments (7)

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Jexep's picture
Jexep
Activity Score 182

Good one!

my marketing blog (Thai Language): http://jexep.net

MariekeDrees's picture
MariekeDrees
Activity Score 7

Similar idea done earlier by Nokia: http://adsoftheworld.com/media/outdoor/nokia_day

andylefty's picture
andylefty
Activity Score 4535

Not the best ad.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

It rememers me a bmw ad.

Hadrons's picture
Hadrons
Activity Score 6041

Nothing new under the sun.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

djspiralz's picture
djspiralz
Activity Score 491

nice

TheWasteBin's picture
TheWasteBin
Activity Score 108

Maybe lost in translation a bit, but better copy would help the visual. "Confused? Your Mercedez can tell you where to go with COMMAND APS. The best or nothing."

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