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Melon

Agency Network: 
Published/Aired: 
August 2013
Description: 

Print advertisment created by Futatsu Industries, Norway for Mercedes, within the category: Automotive.

Advertising Agency: Futatsu Industries, Norway
Chief Creative Officer: Aris Theophilakis
Art Director: Thomas Mantor
Copywriter: Aris Theophilakis
Digital creative: Niri von Bøyesen
Photographer: Ole Musken

Comments (4)

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zaheenkb's picture
zaheenkb
Activity Score 69

Google translates it as: The world's first patented airbag

Zaheen

Micah1221's picture
Micah1221
Activity Score 202

I see the benefit of the air bag. The fact that the visual contains only one watermelon should be made clearer. The concept isn't interesting either.

DesignDine's picture
DesignDine
Activity Score 1313

Seriously? Mercedes???

stewie's picture
stewie
Activity Score 98

mmm...no.

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