Mercedes: Madrid

Never get lost again.
New Mercedes A Class with GPS.

Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte

April 2008


alaska502's picture
58 pencils

see 1000 before.
hilton hotels.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

That's only two right there, dude. You said 1000. Give us at least 100 examples. Or were you just farting out of your mouth?...

sumsum's picture
615 pencils

in this case it's not the point wether seen before or not. it's not good. that's the point.

Dick Huges's picture
Dick Huges
937 pencils

Just done once before is enough. It's been done before a lot. That is a typical french award winning ad: get something and redo it pretty damn good and everyone will think is new.

alaska502's picture
58 pencils

i see your one of the badcreatives of the campaign !!!
try with an alkaseltzer !!!!
regards myfriend.

DarkSide's picture
1066 pencils

i would not say 1000 times but for sure it is a visual that have been used before more than once

Alistair C.'s picture
Alistair C.
692 pencils

ugly. is there a cultural reference? if not, ugly again.

benjaminbrown's picture
439 pencils

What is it? What do mouths have to do with getting lost? Is that even a mouth?

I do feel lost looking at the advert. if that's the idea then it's clever.

Under-bastard's picture
2 pencils

Already done in 2004
we are actually in 2008
we could expect something new
fed up of all this recycle

check this link

JD's picture
40 pencils

Oh, that's someone crying... That's a nice illustration, not for Mercedes I wouldn't think, but still nice. Reminds of judge dredd comics

FlyingTorpedo's picture
54 pencils

I need a GPS to find the Concept

maddesigner's picture
40 pencils

This one a bit illegible and hard to look for no designers. The other ones mmm ok.

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