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Look to the side, 3

Agency: 
Published/Aired: 
May 2016
Description: 

Print advertisment created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Look to the side without looking to the side.
Blind spot assist from Mercedes-Benz.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director: Felix Fenz
Art Directors: Alexander Norvilas, Michael Hess
Copywriters: Andreas Hilbig, David Wegener
Photographer: Klaus Merz
Artist: Jesús González Rodríguez

Comments (28)

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Highest Rated

ffffffwhat's picture
ffffffwhat
Activity Score 261

Sorry. This is thievery.

MindDrift's picture
MindDrift
Activity Score 1170

Great concept, greater execution

italocr88's picture
italocr88
Activity Score 260

muuuuuy recursero

gioborde's picture
gioborde
Activity Score 1387

y que quiere decir con eso??

GiBo

arthor's picture
arthor
Activity Score 513

lullers. been waiting a year now for some dullard to find an idea they could tack this visual concept to. for those unaware, just google "side face illusion"

sirvan's picture
sirvan
Activity Score 29860

Yup. Once again this agency has used existing art to make their ads. This is all they seem to do.

+++

"I love some things, and don't love some other things."

SusGonzalez's picture
SusGonzalez
Activity Score 15

They contacted me.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1

Hadrons's picture
Hadrons
Activity Score 6041

Nice usage of this optic illusion.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

advocate's picture
advocate
Activity Score 268

done

miko1aj's picture
miko1aj
Activity Score 3086

inspired by Fincher's movie picture; but i find it an good inspiration. Great visual.

  • http://www.therudytees.com/2012/01/09/the-girl-with-the-dragon-tattoo-...
  • Roger Keynes's picture
    Roger Keynes
    Activity Score 5498

    An idea, yes... but doesn't feel like a Mercedes' idea.

    The Jobless Writer
    Will Think for Salary

    Roger Keynes's picture
    Roger Keynes
    Activity Score 5498

    An idea, yes... but doesn't feel like a Mercedes' idea.

    The Jobless Writer
    Will Think for Salary

    Wordfruit's picture
    Wordfruit
    Activity Score 1023

    great.

    Ron Burgundy's picture
    Ron Burgundy
    Activity Score 1632

    'bout time

    copy feels clunky, but that could just be the translation

    salil.sharma's picture
    salil.sharma
    Activity Score 2428

    excellent

    Designer Don't Do Different Things
    They Do Things Differently

    misterwiebe's picture
    misterwiebe
    Activity Score 50
    Spider's picture
    Spider
    Activity Score 301

    Ogilvy Bogota has the same ad... well... it's the same client... but the visual it a little bit different. Anyway, great stuff!

    SusGonzalez's picture
    SusGonzalez
    Activity Score 15

    Inspiration? I'm the creator of this illusion.

    Check my flickr: Daaghcw And facebook: Jesús González Rodríguez Face illusions
    E-mail: gnz(dot)sus16@yahoo(dot)es

    Greetings from Venezuela.

    orangeorange12's picture
    orangeorange12
    Activity Score 54

    yesssssssssssssssssssssssss

    mady999's picture
    mady999
    Activity Score 3
    SusGonzalez's picture
    SusGonzalez
    Activity Score 15

    This is a copy. I'm the creator of this illusion.

    reasonwhy's picture
    reasonwhy
    Activity Score 147

    You're so arrogant, Erwin Blumenfeld might have kick you ass.

    DigitalJess's picture
    DigitalJess
    Activity Score 2

    Great Concept!

    CABAZORRO's picture
    CABAZORRO
    Activity Score 366

    Concept???? stolen!

    ffffffwhat's picture
    ffffffwhat
    Activity Score 261

    Sorry. This is thievery.

    prasadrishi's picture
    prasadrishi
    Activity Score 115

    good copy

    goranflr's picture
    goranflr
    Activity Score 259

    @ SusGonzales: I'm sorry to tell you that you're not the creator of this illusion. Maybe the creatives saw this illusion for the first time in your work, but the first time it was done was in 1945, by Erwin Blumenfeld, a famous Dada artist:
    http://kvetchlandia.tumblr.com/post/1159980696/erwin-blumenfeld-self-p...

    Now, if it's a copy or not: as soon as the image is attached to a concept that makes it become something else (gives to the image another image and another interpretation), it's not a copy. It would be a copy if it would have the same kind of photo with the same interpretation. It's like chemistry. Two elements bring something different as a result. The original item in this ad is not the photo or the illusion (of course), but the interpretation given to it, the concept attached to it.

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