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London

Agency: 
Published/Aired: 
April 2008
Description: 

Never get lost again.
New Mercedes A Class with GPS.

Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte

Comments (4)

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Highest Rated

sold's picture
sold
Activity Score 3305

finally someone saw the mistake they did.

totally agree, they just put the ad 'against' the benefit..
like: with our gps you will suffer, but you get the destination.

philippertl's picture
philippertl
Activity Score 656

Cool, I can see myself in that situation, haha :-)

ILLUSTRATION / DESIGN www.philippertl.co.uk

Jumo's picture
Jumo
Activity Score 592

Finaly arrived at destination, no ?

— Jumo

---
Jumo,
Art Director FP7 Morocco

sold's picture
sold
Activity Score 3305

finally someone saw the mistake they did.

totally agree, they just put the ad 'against' the benefit..
like: with our gps you will suffer, but you get the destination.

harrison bruce's picture
harrison bruce
Activity Score 112

If Gahan Wilson art directed ads they would look kind of like these.

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