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Lizard

Agency: 
Published/Aired: 
February 2011
Description: 

The eco-sensitive BlueEFFICIENCY C-Class.
One day, nature will return the favour.

Advertising Agency: BBDO, Singapore
Creative Director: Danny Searle
Copywriter: Ravi Eshwar
Art Director: Brad Wilson
Copywriter: Boyd Champness
Retoucher: Marvin Yang
Photographer: Stryke and Eric Ng / Shooting Gallery Asia
Photographer: Andy Wee
Account managers: Edwin Tay, Jin Ooi

Comments (20)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

Agree on that.

talkingisfree's picture
talkingisfree
Activity Score 2710

One is enough

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Very cool way to show Eco friendly without hugging bears

Davai's picture
Davai
Activity Score 618

This insight has been used so many times...

luispedromendezb's picture
luispedromendezb
Activity Score 104

I would love to see them. Could you share them with us Davai?

Davai's picture
Davai
Activity Score 618

This is one old example. Hard to find them all.
(by betc euro rscg paris, if i remember)

http://www.youtube.com/watch?v=Z1vJZ-qYz6E

luispedromendezb's picture
luispedromendezb
Activity Score 104

Thanks Davai. That was a nice ad. I still wouldn't say these were lifted from that one or even inspired. There could be other ones which resemble these but I'm seeing this idea for the first time and I liked it.

dadada's picture
dadada
Activity Score 1720

i think it need a intellectual gymnastic to get the point.

Everybody is creative, be yourself.

luispedromendezb's picture
luispedromendezb
Activity Score 104

I don't think these have got anything to do with intellect. I took me a while to 'spot' the idea, after that everything fell in place. It works for me if it's original.

Brainsoup's picture
Brainsoup
Activity Score 110

love it

CreativeNinja's picture
CreativeNinja
Activity Score 133

Don't need to go so far to get "reference"
http://adsoftheworld.com/media/tv/bridgestone_karma ----> Same concept

luispiter's picture
luispiter
Activity Score 2756

i like it...

mr.x's picture
mr.x
Activity Score 998

I don't get it. How is nature returning the favour in these ads? By blocking the license plate?....

shahidali's picture
shahidali
Activity Score 4069

Mr. X, i guess, you are right.

shahid

shaun1800's picture
shaun1800
Activity Score 293

@mr.x Because it's a speed camera, if the cops can't see the plate then they can't identify you and book you....

mr.x's picture
mr.x
Activity Score 998

Okay.... it's a speed camera. That explains it.

Lazarus's picture
Lazarus
Activity Score 1536

Average.

Glut's picture
Glut
Activity Score 3937

Not cool way to show Eco friendly. Comparing eco favours in return of one less speeding ticket??

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

then he uses that money he saved not paying the ticket and buys carbon credits..........and some Funions

mr.x's picture
mr.x
Activity Score 998

Agree on that.

kleenex's picture
kleenex
Activity Score 43452

Not really loving it.

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