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Letters, 2

Agency: 
Published/Aired: 
April 2013
Description: 

Get the message? Texting and driving can be fatal. Drive safely.

Advertising Agency: BBDO, Lisbon, Portugal
Creative Director: Rui Silva
Art Director: Eduardo Tavares
Copywriters: Felippe Motta, João Silva, Rui Silva
Illustrator: Andreas Scheiger
Typography: Andreas Scheiger

Comments (20)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

I'm sick of these "don't text and drive" campaigns, aarrghh.. and this is so farfetched!

salil.sharma's picture
salil.sharma
Activity Score 2428

Lovely ! Typical but out of box

Designer Don't Do Different Things
They Do Things Differently

Peter Frank's picture
Peter Frank
Activity Score 532
omerfarukciftci's picture
omerfarukciftci
Activity Score 2

brain catching idea!!!

Cristina and Chris's picture
Cristina and Chris
Activity Score 839

Like the style and art direction but don't think the visual links well with the message they're trying to send about texting and driving. Could see it working as a poster for the Literary Criticism Conference though :)

RyanT's picture
RyanT
Activity Score 28

Awesome!

Lamotta's picture
Lamotta
Activity Score 52

That is impact. Like it.

RichardCl's picture
RichardCl
Activity Score 121

Like it.

With a lower-case 'j', the dot could represent a person's head.

Or a lower-case 'f' -- could the cross represent arms...?

kleenex's picture
kleenex
Activity Score 44729

Art and concept is solid.

RyanT's picture
RyanT
Activity Score 28

In fact both of them look inspired by this designer´s material. In this case at least they worked together. Much more legit.

http://www.behance.net/andreasscheiger

thegood's picture
thegood
Activity Score 24

Really nice insight!!!

certaintly's picture
certaintly
Activity Score 3994

done, and done much better. as alan said

lagioconda's picture
lagioconda
Activity Score 18

Simple and original.

Ehsan P's picture
Ehsan P
Activity Score 558

Why "J" and "U"?!

Corbeen's picture
Corbeen
Activity Score 1093

...

Corbeen's picture
Corbeen
Activity Score 1093

why do u have other art director on this project? i know that Andreas is making this letters long time.. what was the art direction on this project? browsing on behance?
and buying the stuff? very creative indeed...

http://www.behance.net/gallery/Evolution-of-Type-Fig-23-24-18-31/529643

http://www.behance.net/gallery/Evolution-of-Type-Exhibits-1-5/690478

luchogzlz's picture
luchogzlz
Activity Score 67

At least they gave him the credit, and probably bought the work. Not like the other one that just stole.

Ehsan P's picture
Ehsan P
Activity Score 558

Dear "Corbeen"

Thank you very much indeed!
Your links have answered my question.

Chidi Lawrence's picture
Chidi Lawrence
Activity Score 16

Sweet

CREATIVE_LAW

mr.x's picture
mr.x
Activity Score 998

I'm sick of these "don't text and drive" campaigns, aarrghh.. and this is so farfetched!

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