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Left Brain - Right Brain, Passion

Agency: 
Published/Aired: 
February 2011
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Description: 
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

Comments (19)

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Highest Rated

juliandeverell's picture
juliandeverell
11 Activity Scores

Love the manga-style illustration. It's about time a serious brand like Mercedes catered to a playful / more youthful demographic. It's a good match and makes a positive impact on their image.

Julian Deverell - http://www.mediasnap.co.uk

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