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Left Brain - Right Brain, Passion

Agency: 
Published/Aired: 
February 2011
Description: 

Print advertisment created by Y&R, Israel for Mercedes, within the category: Automotive.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

Comments (19)

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Highest Rated

maxone's picture
maxone
Activity Score 3

Awesome done, but unfortunately the concept is STOLEN:

PLEASE CHECK:
http://yasmeanie.deviantart.com/gallery/?offset=24#/dlvqny

This is super poor for such a renowned agency!!!!
What a shame, you should pay the original artist for the concept and give back the award

shahidali's picture
shahidali
Activity Score 4069

Top class artwork. Too good an execution.

shahid

almondtruffle's picture
almondtruffle
Activity Score 14

beautiful illustrations!

tausif's picture
tausif
Activity Score 99

Right Brain Rockzz :D

-
tausif

EGMONT's picture
EGMONT
Activity Score 124

Where is technology gone?

Billoughsby's picture
Billoughsby
Activity Score 5142

So is cellphone and texting center brain or no brain?

That's it.

krautland's picture
krautland
Activity Score 3216

lovely illustration. not much else.

HappyHour's picture
HappyHour
Activity Score 2381

Spent a bit too much time on the art I'd say..

luispiter's picture
luispiter
Activity Score 2756

i love this illustration

antoniobac's picture
antoniobac
Activity Score 192

awesome illustration, but its hard to establish the connection between it and the brand.

mrakamu's picture
mrakamu
Activity Score 914

Tasteful.

gigacarol's picture
gigacarol
Activity Score 68

Nice, nice work.

chapelier's picture
chapelier
Activity Score 154

Absolutely gorgeous! But as mentioned by pretty much everyone else, I don't see the link to Mercedes.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

shortafella's picture
shortafella
Activity Score 1063

this is great work. Simple and insightful concept, perfect copywriting and great art direction!

RAM KATE's picture
RAM KATE
Activity Score 765

Good execution

RAM KATE

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Like many others campaigns, great art but concept and execution could be applied to many different products (or car brands).

maxone's picture
maxone
Activity Score 3

Awesome done, but unfortunately the concept is STOLEN:

PLEASE CHECK:
http://yasmeanie.deviantart.com/gallery/?offset=24#/dlvqny

This is super poor for such a renowned agency!!!!
What a shame, you should pay the original artist for the concept and give back the award

STUDIO DAR's picture
STUDIO DAR
Activity Score 40

Beautiful illustrations!

maxone - if I contains the colorful brain images is to say the stolen idea?

juliandeverell's picture
juliandeverell
Activity Score 11

Love the manga-style illustration. It's about time a serious brand like Mercedes catered to a playful / more youthful demographic. It's a good match and makes a positive impact on their image.

Julian Deverell - http://www.mediasnap.co.uk

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