Left Brain - Right Brain, Paint

February 2011
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Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

Comments (34)

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Johnrobmiller's picture
2 Activity Scores

Very nice ad, but, coming from a psychologist, this is wrong on several levels. The correct way to view the brain is to realize the huge value that BOTH hemispheres have for EVERY activity ranging from music to computer programming.

a:) Screw the linear, the left brain is responsible for a great deal of abstract thought as well. Plato and Socrates can, in part, thank their left brain capacities for their contributions to the world.

What is great art without the abstract concepts behind them? The abstract reasoning abilities of the left brain has a CRUCIAL role in the creation of art due to it's ability to process abstract thought, as well as all the visual processing that occurs throughout both hemispheres of the brain.

b:) While the right brain is involved in processing emotions, they are experienced in deeper areas of the brain.

c:) While the right brain is involved in processing emotions, every area of the brain, including the left side, is involved in regulating and managing them in some way.

d:) With everything above in mind, imposing a personality onto the left and right brain, as this ad has done, is an incredibly fallacious way of

John Miller