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Left Brain - Right Brain, Music

Agency: 
Published/Aired: 
February 2011
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Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

Comments (10)

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Beamen's picture
Beamen
225 Activity Scores

Don't understand the concept and the link with the brand. Mercedes is a car for classic persons without specific personality. Luxury, not crazyness... Fail for me. Same if the ad is beautiful!

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