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Left Brain Right Brain, Einstein

Agency: 
Published/Aired: 
March 2011
17844
Description: 

Print advertisment created by Y&R, Israel for Mercedes, within the category: Automotive.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Copywriters: Oren Meir, Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz

Comments (19)

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sandipkayal's picture
sandipkayal
Activity Score 270

nice one

a CREATIVE drop

TommyO's picture
TommyO
Activity Score 1866

I like the attention to details - even the font of the right brain is naughty.

atb2005's picture
atb2005
Activity Score 13557

Attention to detail? This is so bad.

scaltroz's picture
scaltroz
Activity Score 4

not bad...not bad!

Prof's picture
Prof
Activity Score 1449

very bad...very bad!

Quite really.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Yeah, nah.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

maayan poplavsky's picture
maayan poplavsky
Activity Score 51

Id VS Superego =>1:0

Nude Copy's picture
Nude Copy
Activity Score 1054

they have been playing on left brain right brain idea for quite some time

HappyHour's picture
HappyHour
Activity Score 2381

Awful.

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Lazy and bad.

100proof's picture
100proof
Activity Score 14

I'm not entirely sure what the message is here. The ad conflicts with itself and the brand by providing two completely opposite ideas, namely: ordered, structured, reasoned thinking vs. creative, wild, fun thinking. If the purpose of the ad is to say "Mercedes has both," it fails, as it seems to present them at odds with each other rather than together as a whole.

2/10, really poor work here.

freakart's picture
freakart
Activity Score 534

I was thinking the same thing.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Aprendiz's picture
Aprendiz
Activity Score 19

El copy está terrible

dadada's picture
dadada
Activity Score 1720

I don't get the meaning, no sense for me

Everybody is creative, be yourself.

Gearbox's picture
Gearbox
Activity Score 116

Everything with Einstein in it: bad.

Seriously, how many times have you seen that photo of Mr. E=MC2 sticking out his tongue? It's used, used, and overused.

dadada's picture
dadada
Activity Score 1720

Einstein, hitler, bin laden, obama, shouldn't be used anymore in advertising, people are tired of seeing them, and flags too :)

Everybody is creative, be yourself.

mr.x's picture
mr.x
Activity Score 998

The first left and right brain series was okay. Even though it had no connection to a product or Mercedes the brand whatsoever, the illustration and copy was nice. But this one is bad. And I agree, Einstein is overused in advertising.

popyjohns's picture
popyjohns
Activity Score 2

It seems someone without any left or right brain has designed this. It creates a feeling that Mercedes looks so premium in one side and on the other side it's really fooling the customers by charging heavily based on the premium perception.

Hadrons's picture
Hadrons
Activity Score 6041

How about creative with "No brain" ?!
Who approved it??? and Why ?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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