Mercedes: Innovation, Surround system

Mercedes-Benz always in search of innovation.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Director: Volkmar Weiss
Copywriters: Thomas Niederdorfer, Christian Suntinger
Graphic: Stefan Mayer

Published: 
March 2010

6 comments

Itsmrme's picture
Itsmrme
126 pencils

Smart ad. However, I think it could be placed in an environment. Nice work!

CGilb09's picture
CGilb09
572 pencils

Actually, I agree it would be more interesting in an environment. This just feels dull to me. No real ah-ha.

Tweet tweet: @ThisAbility

capywriter's picture
capywriter
5509 pencils

no need for an environment, it would only distract from what is really important. Nice set of ads, although I'm not so fond of the 'distronic' one.

Hibon's picture
Hibon
3734 pencils

Great idea... this gives "strong innovation" to the brand. ( nice to see how can old sell the new. )

Simple ideas are the best !

Hiperion's picture
Hiperion
3138 pencils

I love this one :)

robert saravanan's picture
robert saravanan
32 pencils

like the artwork.

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