Mercedes: Horses

Be overwhelmed by the new C-Class.

Advertising Agency: Dentsu, Beijing, China
Creative Director / Copywriter: Hiroshi Yoda
Art Director: Wang Rui

January 2008


Brainsugar's picture
1624 pencils

Don't you prefer the Guiness horses?

Garg0yle's picture
144 pencils

Don't you think showing horses for horsepower is done to death!

Davosk's picture
4815 pencils

Bad photoshop work, they don't even look like horses. Anyway, Mercedes-Benz have done this with horses, as have other brands.
Why is NY flooding? Just not working.

slithers10's picture
112 pencils

too much like the guinness ads for me.

elsija's picture
10 pencils

Looks like the car's about to drown...

elitistjerk's picture
54 pencils

Yeah I bet they have shitloads of Guinness ads there in China, especially with YouTube banned.

Disco Munky's picture
Disco Munky
3890 pencils


Why is there a wave in the city?

Is it just there so they can use horses coming out of it?

Haven't they seen the Guiness ad?

There are too many loose ends here.

"Make a name, or be defamed"

Doin' it for the points

the_executioner's picture
93 pencils

Another DENTSU fake?

Yip, looks like it to me.....

for these reasons:

1. Car is obscurred / half cropped-out ( for a launch ad ???? )

2. uses old Mercedes-Benz C.I ( R.I.P 2006 )

3. how can Dentsu Beijing have both Mercedes-Benz AND BMW as a client ?!!!





brainzed's picture
652 pencils

I thought Mercedes Benz was working with the BBDO network worldwide?

ramosraf's picture
115 pencils

Mecedes Benz does sell boats now?

slithers10's picture
112 pencils

yeah...but it still doesnt get away from the fact that it looks like a guinness ad

unaquestionediali's picture
484 pencils


elgrecones's picture
323 pencils

it looks so many things... but not horses...

Pogi5's picture
253 pencils

Horses? I see wild boars.

ODoyle's picture
260 pencils

How come there's a pack of angry water swines playing in the rain?

Is this an ad for Mercedes power boats?

Haven't they seen the Guiness ads? geez...

krautland's picture
3216 pencils

this ad doesn't work at all for me. how are these horses showing the power of the car? are they pushing it? did they mean to visualize that little swell following propellers? that's a kinetic waste product, evidence of spent power. this isn't working.

janekh's picture
5 pencils

i don't get this ad

RM's picture
419 pencils

This ad is the Perfect Storm and it's gonna take a new agency to clean up the mess

gonzohj's picture
103 pencils

Don't like it either, it doesn't look like a Mercedes ad at all.

By the way elitistjerk, we don't have youtube banned in China, I must recognize that it was for a week or so during the Tibet riots but not anymore, now we do even have Wikipedia and BBC... so no excuse for Dentsu.

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

Puppie Poppie's picture
Puppie Poppie

Yeah, it seems they are doing a lot of student work or fake ads in there.
Can't they do some real ads like my favourite agency in Beijing - O&M. Their 'Coffee Cup' for WWF is fantastic. It's my idea really.

peak900's picture
211 pencils

I see no horses but dragons. It reminds me on Lord of the rings which I like much more than this ad.

Dedhie Rihadi's picture
Dedhie Rihadi
12 pencils

yeah!! just student works..!! don't bothering on him, my friend...;p

Saatchi Makak's picture
Saatchi Makak
246 pencils


Log in or register to post comments