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Hidden dangers, Trap

Agency Network: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.

Detects hidden danger. The new Active Brake Assist 2® for Mercedes-Benz Trucks.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Michael Winterhagen
Art Director: Walter Ziegler
Copywriter: Michael Schöpf
Illustrator: Walter Ziegler

Comments (5)

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nepotiums's picture
nepotiums
Activity Score 251

Errrrrrr.......ok.

salamandos's picture
salamandos
Activity Score 1947

nice!

khronos's picture
khronos
Activity Score 998

its nice, but i think its a lil too juvenile for mercedes...

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

the less power of the tree

juanmarino.arg's picture
juanmarino.arg
Activity Score 79

The only danger arround here is the one who did this.

Advertising is the most targeted and massive art. That make it the most interesting art.

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