Mercedes GPS: Paris

Never get lost again.
New Mercedes A Class with GPS.

Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte

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5 comments

capywriter's picture
capywriter
5513 pencils

Recognizable feeling :) Works for me, except the one with the person standing up. How is his frustration displayed? I can't see it...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Can you honestly tell me ordinary people would actually get this visual?
And you have to remember they see ads ONE AT A TIME. Not within the conext of a campaign conveniently put together on some advertising web site. I don't even know what hell I'm looking at here even after having seen the other two (which were equally vague and lame...)

sumsum's picture
sumsum
615 pencils

this time I'm with you jet...

JFDreamer's picture
JFDreamer
176 pencils

Ahhh, he is screaming because he got annoyed...At first I thought he was going to the dentist, jajaja, I don't speak french.

Seriously , I think it needs more "street" feeling. A plaster wall as background, a "join the dots" idea; I undesrtand its usefull so as to draw the face, but maybe there is another way to show the "got lost driving".

Nice idea, not good visual

lorem_ipsum's picture
lorem_ipsum
194 pencils

done!!!
by springer&jacoby in germany...
and much better for the G-class in 2005

http://www.adc.de/servlet/PB/menu/1011913/gewinner_2005.html?catID=100...

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