Never get lost again.
New Mercedes A Class with GPS.
Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
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12 Comments
see 1000 before.
merecedes.
hilton hotels.
etc...
That's only two right there, dude. You said 1000. Give us at least 100 examples. Or were you just farting out of your mouth?...
in this case it's not the point wether seen before or not. it's not good. that's the point.
Just done once before is enough. It's been done before a lot. That is a typical french award winning ad: get something and redo it pretty damn good and everyone will think is new.
i see your one of the badcreatives of the campaign !!!
try with an alkaseltzer !!!!
regards myfriend.
i would not say 1000 times but for sure it is a visual that have been used before more than once
I comment the comments
ugly. is there a cultural reference? if not, ugly again.
What is it? What do mouths have to do with getting lost? Is that even a mouth?
I do feel lost looking at the advert. if that's the idea then it's clever.
Already done in 2004
we are actually in 2008
we could expect something new
fed up of all this recycle
check this link
http://www.cbnews.fr/hits/champ-f_directeur_artistique/UGllcnJldHRlIER...
Oh, that's someone crying... That's a nice illustration, not for Mercedes I wouldn't think, but still nice. Reminds of judge dredd comics
I need a GPS to find the Concept
the Flying torpedo
This one a bit illegible and hard to look for no designers. The other ones mmm ok.