Never get lost again.
New Mercedes A Class with GPS.
Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
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4 Comments
Cool, I can see myself in that situation, haha :-)
ILLUSTRATION / DESIGN www.philippertl.co.uk
www.philippertl.co.uk
Finaly arrived at destination, no ?
— Jumo
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Jumo,
Art Director FP7 Morocco
finally someone saw the mistake they did.
totally agree, they just put the ad 'against' the benefit..
like: with our gps you will suffer, but you get the destination.
If Gahan Wilson art directed ads they would look kind of like these.