Mercedes GPS: London

Never get lost again.
New Mercedes A Class with GPS.

Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte

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4 comments

philippertl's picture
philippertl
656 pencils

Cool, I can see myself in that situation, haha :-)

ILLUSTRATION / DESIGN www.philippertl.co.uk

Jumo's picture
Jumo
592 pencils

Finaly arrived at destination, no ?

— Jumo

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Jumo,
Art Director FP7 Morocco

sold's picture
sold
3219 pencils

finally someone saw the mistake they did.

totally agree, they just put the ad 'against' the benefit..
like: with our gps you will suffer, but you get the destination.

harrison bruce's picture
harrison bruce
112 pencils

If Gahan Wilson art directed ads they would look kind of like these.

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