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Golfball

Published/Aired: 
August 2013
Description: 
Advertising Agency: Futatsu Industries, Norway
Chief Creative Officer: Aris Theophilakis
Art Director: Thomas Mantor
Copywriter: Aris Theophilakis
Digital creative: Niri von Bøyesen
Photographer: Ole Musken

Comments (8)

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Highest Rated

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

This is so weird.

certaintly's picture
certaintly
Activity Score 3994

?

jackblack's picture
jackblack
Activity Score 2350

??

zaheenkb's picture
zaheenkb
Activity Score 68

Google translates it as: The car with a strong body

Zaheen

Micah1221's picture
Micah1221
Activity Score 202

With the copy, the visual makes more sense. I think Mercedes-Benz was trying to reach the audience with the golf ball, and egg allusions: a consumer who lives a luxurious lifestyle, who has a good amount of spare time. The relation of the egg and golf ball to the car is weak though.

DesignDine's picture
DesignDine
Activity Score 1313

No idea what that is!

Inkwell's picture
Inkwell
Activity Score 148

Way off the mark. A better image would have been the spoon shattering on the egg.

kleenex's picture
kleenex
Activity Score 43371

Two crappy ads.

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

This is so weird.

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