Mercedes: Frame

The new generation of M-Class.

Advertising Agency: El Laboratorio, Madrid, Spain
Chief Creative Officer: Carlos Holemans
Creative Directors: Carla Romeu, Jesus Lada
Copywriter: Arturo Benlloh
Art Director: Nacho Soria
Account Supervisors: Ana Conde, Clara Hernangómez
Account Manager: Santiago Martinez

Published: 
November, 2012

13 comments

Grrrr's picture
Grrrr
1961 pencils

I like it, but the "Author: M-Class" somewhat spoils it for me.

certaintly's picture
certaintly
3994 pencils

this is SO fucking good!

metis's picture
metis
413 pencils

Ouch

glutamin's picture
glutamin
107 pencils

this is brilliant.

talkingisfree's picture
talkingisfree
2710 pencils

Is interesting. That's all, nothing special here.

Aitor Borras's picture
Aitor Borras
245 pencils

We should apreciate everything new on automotive, and that's it! ¡Felicidades a todo el equipo!

Creative Director. www.aitorborras.com

miko1aj's picture
miko1aj
3086 pencils

Sorry – I don't understand.

john ler's picture
john ler
667 pencils

There's something odd in selling a "new generation" with a 19th century painting...

emiliete's picture
emiliete
646 pencils

Enhorabuena chicos. Es cojonuda!

kleenex's picture
kleenex
40638 pencils

Certainly a new concept for a car company.

karruza's picture
karruza
290 pencils

This is sometimes that i dont like on car advertising, especially mercedes, for some of them, they didnt really convince the non users of the car, because in fact they didnt know the feature of it, and here, i totally agree with Grrr that atuhor : M-class does spoil the ad, and really nothing so special going on here

Lisbon freak's picture
Lisbon freak
492 pencils

Couldn't see another car company doing that. I kinda like it.

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