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Published/Aired: 
November 2012
Description: 

The new generation of M-Class.

Advertising Agency: El Laboratorio, Madrid, Spain
Chief Creative Officer: Carlos Holemans
Creative Directors: Carla Romeu, Jesus Lada
Copywriter: Arturo Benlloh
Art Director: Nacho Soria
Account Supervisors: Ana Conde, Clara Hernangómez
Account Manager: Santiago Martinez

Comments (13)

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Highest Rated

mosho's picture
mosho
Activity Score 298

Mohamed El Mahdy
www.sketchescs.com

Grrrr's picture
Grrrr
Activity Score 1961

I like it, but the "Author: M-Class" somewhat spoils it for me.

certaintly's picture
certaintly
Activity Score 3994

this is SO fucking good!

metis's picture
metis
Activity Score 413

Ouch

glutamin's picture
glutamin
Activity Score 107

this is brilliant.

talkingisfree's picture
talkingisfree
Activity Score 2710

Is interesting. That's all, nothing special here.

Aitor Borras's picture
Aitor Borras
Activity Score 245

We should apreciate everything new on automotive, and that's it! ¡Felicidades a todo el equipo!

Creative Director. www.aitorborras.com

miko1aj's picture
miko1aj
Activity Score 3086

Sorry – I don't understand.

john ler's picture
john ler
Activity Score 667

There's something odd in selling a "new generation" with a 19th century painting...

emiliete's picture
emiliete
Activity Score 646

Enhorabuena chicos. Es cojonuda!

kleenex's picture
kleenex
Activity Score 43473

Certainly a new concept for a car company.

karruza's picture
karruza
Activity Score 290

This is sometimes that i dont like on car advertising, especially mercedes, for some of them, they didnt really convince the non users of the car, because in fact they didnt know the feature of it, and here, i totally agree with Grrr that atuhor : M-class does spoil the ad, and really nothing so special going on here

Lisbon freak's picture
Lisbon freak
Activity Score 494

Couldn't see another car company doing that. I kinda like it.

mosho's picture
mosho
Activity Score 298

Mohamed El Mahdy
www.sketchescs.com

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