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Four Seasons, 2

Agency: 
Published/Aired: 
July 2008
Description: 

Drive a masterpiece all year round. The Mercedes-Benz CL 500 with 4MATIC
all-wheel drive.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Illustrators: Holger Paasch
Retoucher: Mainworks, Frankfurt/M

Comments (11)

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Highest Rated

Dozer's picture
Dozer
Activity Score 149

like the idea and execution!

Zane's picture
Zane
Activity Score 110

excuse me?

trax's picture
trax
Activity Score 4

nice idea...good execution

sp101's picture
sp101
Activity Score 137

same ad twice. this is not really touching. the art is ok.

karankal's picture
karankal
Activity Score 52

This is so 60's without any clever reason why.

SeanMartin's picture
SeanMartin

Designers in the 60s wouldnt have done this. 70s maybe, when things were still experimenting. But whatever, it's not that great a piece. Better than the summer one, but not by much: still has the same typographic and layout issues.

jomo's picture
jomo
Activity Score 62

Yup. I like.

clairec's picture
clairec
Activity Score 256

I think this headline is lazy and formulaic.

RM's picture
RM
Activity Score 419

Yeah I agree with you Clairec but still I think it works for the ad, it's pure 'product and benefit'. What else would you write? Seriously...If you're gonna write a comment like that then back it up with your suggestion for all to see! ;-)

slip's picture
slip
Activity Score 919

Forced concept. Execution ummmmmm...

*****

SJB

teenie's picture
teenie
Activity Score 1894

How do you say "boo" in Russian?

Dozer's picture
Dozer
Activity Score 149

like the idea and execution!

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