Four Seasons, 1

Agency Network: 
July 2008

Print advertisment created by BBDO, Russia for Mercedes, within the category: Automotive.

Drive a masterpiece all year round. The Mercedes-Benz CL 500 with 4MATIC
all-wheel drive.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Illustrators: Holger Paasch
Retoucher: Mainworks, Frankfurt/M

Comments (8)

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sp101's picture
Activity Score 137

the mercedes is driving in the wrong direction! it's an ok ad.

picopalqlea's picture
Activity Score 999

it's drifting... :)

SeanMartin's picture

This is trying waaaaay too hard to shoehorn the concept of sheet-music-as-roadway with sounds-of-summer with how great a Mercedes is. The type treatment forces a tertiary idea (the name of the music) to the same level of importance as the headline, and the reversed out logo is easily missed. And that chair is just stuck in to clean up an otherwise dead corner. Agreeable concept, if a little tired, but poor execution.

jomo's picture
Activity Score 62

The angle is wrong. Shame.

Copy_Can's picture

Horrible execution, horrible ad.

This idea involving music notes has been done before, and far, far better, by Fallon for the BMW 3 Series.

matks's picture
Activity Score 476

Well... and of course by JVM and S&F for Mercedes-Benz itself.

Hibon's picture
Activity Score 3736

I just like the car !

Simple ideas are the best !

MINAKA MORI's picture
Activity Score 90

the art is very good, but it looks like saturated in the ad,the copy is weak, i would expect something better from mercedes

Don't try to stand out of the crowd; avoid crowds altoghether.