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Fat

Agency: 
Published/Aired: 
December 2012
Description: 

A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident.

Automatic safe distance. Distronic Plus.

Comments (17)

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Highest Rated

goldi's picture
goldi
Activity Score 343

perfect!

bate_palmas's picture
bate_palmas
Activity Score 1479

Very imaginative way of selling the USP. And very good in my opinion.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Cannes campaign. Great.

kleenex's picture
kleenex
Activity Score 43349

not a bad idea.

Eri M's picture
Eri M
Activity Score 82

Yeah right, driving a car makes you fat. The second makes more sense.

clauss1011's picture
clauss1011
Activity Score 14

Green and urban at the same time. I love it!

andylefty's picture
andylefty
Activity Score 4535

Not a fan of this one. Can't see how this stretching figure communicates a safe distance. Whats the danger of him touching his toes? The dog makes sense and is nice.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

The copy says it all. Funny.
Nice concept and all but should have gone with something less controversial maybe, in this case.

incoming's picture
incoming
Activity Score 107

This is super smart. As a student still learning, I have taken my notes :)

eins-eins-null's picture
eins-eins-null
Activity Score 892

wow, this is even worse than the dog! what the hell is the sense of this stuff? and did mercedes know you were promoting their premium cars with a fat man not able to reach his feet?

leugangen's picture
leugangen
Activity Score 65

Great idea, but execution is too complicated and kind of an eyesore.

tlc's picture
tlc
Activity Score 64

??????

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Class.

The Jobless Writer
Will Think for Salary

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

LOVED THESE ADS.. SURELY THEY ARE WORTH SOME METALS..

Love creating ads..

Aitor Borras's picture
Aitor Borras
Activity Score 245

Señores. Simplemente esto me huele a premio. Gran concepto y visualización. Felicidades a todo el equipo.

Creative Director. www.aitorborras.com

leoparylee's picture
leoparylee
Activity Score 117

i like it

someguy's picture
someguy
Activity Score 674

I get the dog. This i don't get.

goldi's picture
goldi
Activity Score 343

perfect!

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