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Fabuatractive

Agency: 
Published/Aired: 
September 2009
Description: 

Print advertisment created by Y&R, Israel for Mercedes, within the category: Automotive.

Fabuatractive
The E-Class Coupé

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Hagit Erez

Comments (12)

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Highest Rated

zaido's picture
zaido
Activity Score 3

This ad is the butt in fabuttractive.

Guest's picture
Guest

Good , I love!

Guest's picture
Guest

amazing photography, but i'm not sure about the concept

Ya's picture
Ya
Activity Score 161

nice photography ... and nice car as well

Guest's picture
Guest

nice photo without a concept is still a mediocre ad. sure the car is nice but it deserves a much better idea.pity.

Guest's picture
Guest

bad photography ... but nice car.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Nice ad. It does convey luxury by the photography, architecture and art direction.

silvi's picture
silvi
Activity Score 4172

Bad photo. bad copy. Bad idea.
COme on! We are talking about Mercedes!

Guest's picture
Guest

this is not an ad. this is a brochure. the end.

Guest's picture
Guest

Reminds me of a campaign done by Target some years back. Priceless. Fabuless...

Guest's picture
Guest

I just don't understand why...
A coupe car is shorter, why make longer words?
Israel is not an English-speaking country, why advertise in English?
If the photo was taken before, why do you need an art director?
If it's not a good ad, why put it here?

WHY?

rainvalen's picture
rainvalen
Activity Score 23

80s idea, but nice visual

zaido's picture
zaido
Activity Score 3

This ad is the butt in fabuttractive.

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