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Dog

Agency: 
Published/Aired: 
December 2012
Description: 

A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident.

Automatic safe distance. Distronic Plus.

Comments (22)

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Highest Rated

Spanky's picture
Spanky
Activity Score 4899

Look at the time and date on your comment. When you edited it, the time and date changed. Now look at the time and date on my comment. It never changed. Because I never edited my comment. Nice try, jackass.

MMO's picture
MMO
Activity Score 52

These are great. Kudos!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

So there's a dog crossing that road in the middle of the bridge?

bate_palmas's picture
bate_palmas
Activity Score 1479

Dude. Seriously? I mean...seriously?

Take a bit of a creative leap on this one.

Spanky's picture
Spanky
Activity Score 4899

Nice idea. But I don't think the ads do enough to communicate what the feature is. I didn't get it until I read the description under the ads.

mauroxxx's picture
mauroxxx
Activity Score 539

I can edit mine also, see? ;)

Spanky's picture
Spanky
Activity Score 4899

If you're going to be a prick, it would help your cause if you at least had a clue what you were talking about. I was referring to the description under the ad, not the copy. The part that says, "A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident." Get it?

mauroxxx's picture
mauroxxx
Activity Score 539

Nice editing of your first comment, LOL ;)

Spanky's picture
Spanky
Activity Score 4899

Look at the time and date on your comment. When you edited it, the time and date changed. Now look at the time and date on my comment. It never changed. Because I never edited my comment. Nice try, jackass.

jorguess's picture
jorguess
Activity Score 46

Great!

clauss1011's picture
clauss1011
Activity Score 14

Nature and creativity. Spectacular!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

This one is kind of easy, "A dog never catches it's tail", but the other one might be too far of a stretch regarding his connotations being fat and lazy. Even though it's easy to say a "a fat man never touches his feet", but who does anyway ;)
IMO, this one is really nice, the other one not so much.

incoming's picture
incoming
Activity Score 107

More notes have been taken, I love these.

eins-eins-null's picture
eins-eins-null
Activity Score 892

oh, come on! this is so fucking forced... plus: neither story nor sense. plus: the first metaphor i thought of was "a dog chasing his tail". it's really not good, guys and girls

MindDrift's picture
MindDrift
Activity Score 1170

Do they really believe the average customer would get this?

Liviu's picture
Liviu
Activity Score 4362

nice idea but this ads don't sell.

leugangen's picture
leugangen
Activity Score 65

Great idea, but the execution is too complicated for someone that is going to look at this while flipping through a magazine or newspaper.

tlc's picture
tlc
Activity Score 64

I would have loved to love those. I don't. Probably cause they re too smart for me.

marks1989's picture
marks1989
Activity Score 4

Maybe thats's the big problem.. Advertisers always doubt about the intelligence of consumers. If we keep doing easy and light communication is not gonna have any impact on anyone, its easy to distroy something you have not create, but create... well... thats a different story.

jdiazcampisto's picture
jdiazcampisto
Activity Score 2
Roger Keynes's picture
Roger Keynes
Activity Score 5498

Class.

The Jobless Writer
Will Think for Salary

Aitor Borras's picture
Aitor Borras
Activity Score 245

Señores. Simplemente esto me huele a premio. Gran concepto y visualización. Felicidades a todo el equipo.

Creative Director. www.aitorborras.com

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

Fired!!!

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