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Published/Aired: 
April 2009
Description: 

Use the depth. The Sprinter Transporter with 7.30m length.

Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas, Tom Hauser
Art Director: Markus Kremer
Copywriter: Thomas Heyen

Comments (19)

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Highest Rated

Guest's picture
Guest

Great idea, but the line is pretty bad.

Guest's picture
Guest

I don't get wood from this ad....

Guest's picture
Guest

Obviously you did...

Guest's picture
Guest

artsy fartsy

teemitro's picture
teemitro
Activity Score 70

a lot of "faltu"(hindi for useless) time on hands for the creative team. guys, come and help me while i am thinking of a brand name for a chocolate bar, followed by a baseline for the same. also on my plate is a corporate AV script. added to a new camapign for a slimming chain. covered with 2 AC shops crazy to sell their wares with a "solid"(indian expression for something really good) branding units... you got the time, pls. help a fellow creative out. bless you!

Chris's picture
Chris
Activity Score 1985

These are definatley faltu.

Guest's picture
Guest

我干你娘的

Guest's picture
Guest

i dry you mother 's isn't exactly very constructive comment

TRICKY's picture
TRICKY
Activity Score 3954

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"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

pulchinela's picture
pulchinela
Activity Score 1175

i like it but i don`t know haw to get it the customer

Stevil's picture
Stevil
Activity Score 108

This message is a little lost. I think it gets pretentious. The refined feel of the ad will be lost for the typical customer of the Sprinter Van. Too fancy for this type of product... even though it is a Mercedes.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

A vehicle of some sort. I get that from the logo. Maybe a Product shot would have helped. And maybe not.

Guest's picture
Guest

sorry folks, but how hard can it be to understand the very clear "SPRINTER TRANSPORTER" in the ad?! dear oh dear...

Boccioni's picture
Boccioni
Activity Score 149

These design layouts don't meet the standards of the Mercedes brand.

Guest's picture
Guest

Don't understand the idea.

Guest's picture
Guest

Plain-bad-ad.

Guest's picture
Guest

Its a great idea. I like it a lot.

pabloaotw's picture
pabloaotw
Activity Score 235

What a strange layout! The position of the logo and the star, mmm...
The idea is ok.

Nomad8's picture
Nomad8
Activity Score 204

Idea, nice. Execution, amateur

Guest's picture
Guest

Great idea, but the line is pretty bad.

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