Advertisement

Deer

Agency: 
Published/Aired: 
June 2012
Description: 

Spots the danger before you do.
The Night View Assist by Mercedes-Benz.

Advertising Agency: BBDO, Düsseldorf, Germany / Mark BBDO, Prague, Czech Republic
Chief Creative Officers: David Mously, Jan Harbeck, Wolfgang Schneider
Copywriter: David Missing
Art Director: Daniel Haschtmann
Photographer: Jan Van Endert
Typographer: Daniel Haschtmann
Art Buyer: Lynn Sutliff
Chief Executive Officer: Dirk Spakowski
Group Account Director: Sebastian Schlosser
Account Supervisor: Jan Bubeník
Post Production: Sevengreen Picture Works

Comments (14)

Log in or register to post comments

Highest Rated

AXAY555's picture
AXAY555
Activity Score 582

Oh Deer!

mercedes's picture
mercedes
Activity Score 181

This piece alone doesn't work. You don't see such lighting in a jungle. And you don't generally spot a deer inside the city, isn't it.

But the overall campaign thought is brilliant.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Could be close to a tavern next to a gas station, on the countryside.

alausa's picture
alausa
Activity Score 1420

A well deserved gold.

alausa's picture
alausa
Activity Score 1420

A well deserved gold.

somecopywriter's picture
somecopywriter
Activity Score 1113

Great stuff. This is a feature I would actually want on a car. Well dramatised benefit.

MinistryFilm's picture
MinistryFilm
Activity Score 406

very very beautiful ads

joelapompe's picture
joelapompe
Activity Score 3830

I read "beer" :-)

CommandZ's picture
CommandZ
Activity Score 2498

The "Breathalyzer ignition system" is on next years model upgrade. ;-)

kleenex's picture
kleenex
Activity Score 43505

Yes you do.

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome campaign
its looking so good

Designer Don't Do Different Things
They Do Things Differently

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I really don't think a four five ad campaign based on bokeh lighting is really an attention grabber for me!

And then GOD said...
Let there be creativity!!!

andylefty's picture
andylefty
Activity Score 4535

Got a point there.

zerocool's picture
zerocool
Activity Score 455

done.

AXAY555's picture
AXAY555
Activity Score 582

Oh Deer!

Advertisement