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Deer

Agency Network: 
Published/Aired: 
June 2012
Description: 

Print advertisment created by BBDO, Czechia for Mercedes, within the category: Automotive.

Spots the danger before you do.
The Night View Assist by Mercedes-Benz.

Advertising Agency: BBDO, Düsseldorf, Germany / Mark BBDO, Prague, Czech Republic
Chief Creative Officers: David Mously, Jan Harbeck, Wolfgang Schneider
Copywriter: David Missing
Art Director: Daniel Haschtmann
Photographer: Jan Van Endert
Typographer: Daniel Haschtmann
Art Buyer: Lynn Sutliff
Chief Executive Officer: Dirk Spakowski
Group Account Director: Sebastian Schlosser
Account Supervisor: Jan Bubeník
Post Production: Sevengreen Picture Works

Comments (14)

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mercedes's picture
mercedes
Activity Score 181

This piece alone doesn't work. You don't see such lighting in a jungle. And you don't generally spot a deer inside the city, isn't it.

But the overall campaign thought is brilliant.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Could be close to a tavern next to a gas station, on the countryside.

alausa's picture
alausa
Activity Score 1420

A well deserved gold.

alausa's picture
alausa
Activity Score 1420

A well deserved gold.

somecopywriter's picture
somecopywriter
Activity Score 1113

Great stuff. This is a feature I would actually want on a car. Well dramatised benefit.

denfilm's picture
denfilm
Activity Score 406

very very beautiful ads

joelapompe's picture
joelapompe
Activity Score 3851

I read "beer" :-)

CommandZ's picture
CommandZ
Activity Score 2498

The "Breathalyzer ignition system" is on next years model upgrade. ;-)

kleenex's picture
kleenex
Activity Score 49010

Yes you do.

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome campaign
its looking so good

Designer Don't Do Different Things
They Do Things Differently

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I really don't think a four five ad campaign based on bokeh lighting is really an attention grabber for me!

And then GOD said...
Let there be creativity!!!

andylefty's picture
andylefty
Activity Score 4535

Got a point there.

zerocool's picture
zerocool
Activity Score 455

done.

AXAY555's picture
AXAY555
Activity Score 582

Oh Deer!

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