Mercedes: Crash test
Pink Ribbon advises women to no longer perform monthly breast self-examinations.
Mercedes-Benz supports Pink Ribbon and placed a 1/1 advertisement in the magazine.
The theme of this year’s advertisement is ‘self-examination is good, but examination by experts is better’.
Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Art Director: Joris van Elk
Copywriter: Mark Muller
Account: Bas Verdoorn
Photography: Jaap Vliegenthart
Retouch: Souverein
Published: September 2008
18 Comments
just do it ))
the concept seems so far attached to each other...
the layout and photography dont give anything new...
Mercedes seems to be related to this issue somehow? If so I like the ad. Clever link between the product and the subject.
And I really like the photography. Sober but with impact.
this is nice, but why is the logo way up there?
sneakyhands, the answer always shines from above.
the logo is up there, because this is a Mercedes-Benz ad.
you should look in to the brand guidelines as fast as schnell.
fair enough. i just think that particular brand guideline should be changed, and what better reason than about 95% of mercedes-benz ads do this? the only one i can think of is the path my eye follows, and the logo being nowhere near it.
Just ok.
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This print seems to say "We don't need crash test dummies anymore, cause our cars are so safe". For me the message is way off.
The headline should say something about Breast Cancer and not to repeat what we see. And where's the logo?
top right corner.
Pink Ribbon logo
weak idea.
I thaught this was a mercedes safety ad, saying that merceds cars are so safe that they can use real humans in their crash tests.
It feels a bit detached from the breast cancer cause.
horrible. arrogant.
a bit detached?? miles away, and arrogant as well to from the brand. Disgusting actually.
maybe make the car pink so as to make it a bit more obvious (on first glance) that this isn't just a mercedes saftey ad. That would help make the link with breast cancer. Maybe it would be too much... but its a suggestion
After reading elMarto's comment I thought the ad can be linked to "If you have a breast cancer, be our dummies in car tests"
.. Sick joke.
lol, an E-Class taxi with 2 bullet holes on the door...
it crash then you see the smoke not the very instant