Mercedes: Crash test
Pink Ribbon advises women to no longer perform monthly breast self-examinations.
Mercedes-Benz supports Pink Ribbon and placed a 1/1 advertisement in the magazine.
The theme of this year’s advertisement is ‘self-examination is good, but examination by experts is better’.
Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Art Director: Joris van Elk
Copywriter: Mark Muller
Account: Bas Verdoorn
Photography: Jaap Vliegenthart
Published: September 2008