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Cornering Light

Agency: 
Published/Aired: 
July 2010
Description: 

Accurate lighting in every curve. The active cornering light from Mercedes-Benz.

Comments (19)

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Highest Rated

mitali prasad's picture
mitali prasad
Activity Score 458

hey, i like the ad copy, but can someone ecplain the concept of the ad to me..?

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Excellent..

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flocoq's picture
flocoq
Activity Score 1425
beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353
Dzsoi's picture
Dzsoi
Activity Score 8114

I bet everyone in Vienna knows Rune Guneriussen. Good catch, shame on them!

Geimima's picture
Geimima
Activity Score 824

somebody please help me add thumbs here.. i only have 4 thumbs. nice!!

life is a playground

ek kanya's picture
ek kanya
Activity Score 814

ok nice...

am an advertising junkie | read my flog at http://www.desicreative.com/forum

antiad777's picture
antiad777
Activity Score 16

Nice!!

Guest's picture
Guest

brilliant

Guest's picture
Guest

have an issue with the use of lamps, doesn't seem bright enough.

Guest's picture
Guest

I second that... the lights don't even illuminate the road. Brighter lights, better ad

KynK's picture
KynK
Activity Score 20

good execution and smart idea...

Guest's picture
Guest

beautiful.

Schirone's picture
Schirone
Activity Score 98

i find it boring. like...first idea:

"let's put up some lamps at the the side of the road! everyone would love lamps at every corners!"

i'm here because i'm procrastinating

tumay60's picture
tumay60
Activity Score 6

beautiful

the_lizard_king's picture
the_lizard_king
Activity Score 1257

U copied from a competitors ad? At least copy from such a product which is not related to ur clients'. That is really SAD!

And then GOD said...
Let there be creativity!!!

ERROR404's picture
ERROR404
Activity Score 770

nice art, besides that there is not enough light given by the lights. idea is not that strong. first one which comes to ones mind.

Guest's picture
Guest

I think VW has done something like this. I,m not sure

Guest's picture
Guest

I second the Rune Guneriussen.

mitali prasad's picture
mitali prasad
Activity Score 458

hey, i like the ad copy, but can someone ecplain the concept of the ad to me..?

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