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Chess

Agency: 
Published/Aired: 
September 2008
Description: 

Print advertisment created by Black Khaki, South Africa for Mercedes, within the category: Automotive.

Advertising Agency: Black Khaki Advertising, Johannesburg, South Africa
Creative Director: Trevor Delaney
Copywriter: Des Williams
Photographer: Mike Pawley
Client Management: Nick Olivier, Anli Grobler
Production: Michelle Badenhorst

Comments (35)

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Highest Rated

Guest's picture
Guest

Nice ad.

Tron's picture
Tron
Activity Score 174

This guy looks squint.

Why is the logo so close to the helmet?

The concept says to me that the maintenance plan is for people that are overly protective to the point of absurdity. Hyperbole is good when it doesn't make the consumer look like a nerd?

SeanMartin's picture
SeanMartin

I gather the logo and the branding have pre-set positions used throughout their marketing materials, regardless of design of the photo. That's what it looks like, anyway.

The ad itself? :: shrug ::

Guest commenter's picture
Guest commenter

Have you ever worked at an agency?

Guest commenter's picture
Guest commenter

have you ever worked at an agency?

SeanMartin's picture
SeanMartin

Yes. Have you?

Guest commenter's picture
Guest commenter

What's your beef with squint people?

Guest commenter's picture
Guest commenter

i like it. squint, nerd, or not.

Guest's picture
Guest

Nice ad.

blacksmurf's picture
blacksmurf
Activity Score 200

ridicoulus.

easy to say "art director".

Tron's picture
Tron
Activity Score 174

nice come back retard.

at least explain yourself.

giorgino's picture
giorgino
Activity Score 60

HA ! Ha! ha !

__

______________________________________
www.georgegrosescu.ro

Guest commenter's picture
Guest commenter

i also think it's a fun ad. i think it's part of a campaign for a new maintenance contract - additional safety for drivers, even if they think they may not need it.

desailly's picture
desailly
Activity Score 470

Christ. Bit forced this, no?

Guest commenter's picture
Guest commenter

Rather funny. Totally unexpected.

STRTLRS's picture
STRTLRS
Activity Score 1601

He's thinking Benz.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

adman.king's picture
adman.king
Activity Score 51

rubbish!

Guest commenter's picture
Guest commenter

I have seen worse ads than this. So-so.

drunk dave's picture
drunk dave
Activity Score 1066

Sooooo bad I cringed, I cried. Come on guys, you can do better than this.

Guest commenter's picture
Guest commenter

from publicis? interesting.

digifool's picture
digifool
Activity Score 264

The idea is Ok. The art direction is something to be desired.

Guest commenter's picture
Guest commenter

I agree. I idea is... OK...ish.

Guest commenter's picture
Guest commenter

WOW!!!!!! this is soooo bad!!!!!!... there is some kind of a bribe going on here between this agency & Mercedes..
this would not be possibile otherwise..

Guest commenter's picture
Guest commenter

These are okay. Not great. Different. Unexpected. Refreshing to see people trying to do Mercedes ads without vehicles for a change.

Guest commenter's picture
Guest commenter

WOW!!!!!! this is soooo bad!!!!!!... there is some kind of a bribe going on here between this agency & Mercedes..
this would not be possibile otherwise..

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

wtf?
seems to be not a professional work!

missed my turn's picture
missed my turn
Activity Score 426

So bad.

tantrik_indian's picture
tantrik_indian
Activity Score 953

Neither funny nor communicative

~~this paranoid survived!~~

Guest commenter's picture
Guest commenter

I disagree. Made me smile.

Osama Nofal's picture
Osama Nofal
Activity Score 209

Mercedes is going down

Trying a new habit

Guest commenter's picture
Guest commenter

The other two ads in this campaign were stunning. This one is sort of acceptable.

Guest commenter's picture
Guest commenter

Pathetic. First base.

Guest commenter's picture
Guest commenter

fun.

Vipond's picture
Vipond
Activity Score 60

the logos on the safety gear have as much prominance as the mercedes logo! and the chess pieces and positioning of them on board makes me think this wasnt a real game of chess now, was it?

direction all over the place!

bad enough ad without messing up simple little details.

Guest commenter's picture
Guest commenter

Brought a smile to my face.

gwado's picture
gwado

eeeeek! good idea pathetic direction looks like a rushed job. Did it take like a second to visualize n execute?

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